It measures your skin, analyzes the data, then concocts a custom moisturizer on the spot — in under 10 minutes.
In this week’s wave of super exciting, yet unsurprising, skin-care news: Aesthetician Georgia Louise has blessed us with another skin-care technology, the Bespoke Cream Machine. Exciting because it’s touted as the first ever, highly customizable face cream machine, and unsurprising because Louise is pretty much known for innovative skin-care endeavors (see here and here). And we are most certainly not complaining.
The Bespoke Cream Machine, which Louise revealed last week on her Instagram, does just what its name suggests: It whips up a customized potion based on your individual skin type. What’s more, it does all of this really fast — in as little as eight minutes, to be exact. Although most of us won’t be able to get our hands on a jar of Georgia Louise Bespoke Cream anytime soon (more on this later), this machine is the first of its kind, according to Louise, and the latest in a string of beauty and skin-care innovations that point toward personalization as the future. And ultimately, a more personalized approach to skin care will benefit all of us.
“My philosophy has always been about hyper-customization because we all have different skin, and what works for one person might not work for the next,” Louise tells Allure. “I wanted to be able to offer your skin exactly what it needs versus compensating for something it doesn’t, [and] this technology is a total breakthrough.”
How does the Bespoke Cream Machine work, you ask? First, different points of your face are measured using Louise’s special equipment (a small yet sophisticated device that’s touched onto different areas, including the forehead, cheeks, and chin).
“In order to get a precise analysis of the skin, we use three sensory probes,” Louise explains. “The first is a Corneometer to test hydration levels, followed by a Subumeter, [which tests] sebum levels, and lastly the pH level, [which] is measured using a special electrode.”
Once these three data points are collected, the machine instantly sends it all over to a lab in Germany, which cooks up a tailor-made moisturizer recipe for your individual skin, then pings it back to the machine, which whips up the formula right in front of you. Phew!
“Within minutes, a one-of-a-kind cream is made with pure and active ingredients specifically for the individual’s skin concerns and needs,” Louise explains. “Understanding these measurements and being able to read what is happening deep within the client’s skin means better skin care and better results.”
There are a total of 17 different ingredients in the machine, although some are combined mixtures. The machine holds all of these different ingredients and mixtures, then pumps in specific amounts of certain ingredients, depending on the lab-generated recipe — in total, the machine can supposedly concoct more than 50 million different cream combinations.
Since the ethos of Louise’s skin-care philosophy is also all about ingredient purity and potency, it makes sense that the machine would contain a wide variety of ingredients that can help treat a variety of skin issues. There are naturally sourced ingredients that you’ve likely heard of before, such as goji berry, brown and green algae, and stem cells derived from oranges. True to GL form, there are also plenty of exotic ingredients as well, like soapberry from the Himalayas (increases cellular regeneration), tara tree seeds from the Peruvian Andes (firms and strengthens skin), and flavonoids extracted from the Barosma betulina plant in South Africa (reduces oil and shine). Without going through the entire list, all you really need to know is that Louise has included a highly concentrated ingredient for just about every skin concern under the sun, including fine lines, dark spots, blemishes, and everything in between.
After the precise amounts of each ingredient are pumped out, the machine gently shakes the product to blend everything together and you leave with your very own custom cream, packaged in one of Louise’s chic namesake jars. When you run out, you can simply go back for another complimentary skin measurement reading or opt to re-produce your current cream formulation. According to Louise, one jar will last you for up to six months — but, since there aren’t any preservatives in the formula, cosmetic chemist Ginger King says it should be used immediately.
“This type of custom cream can be risky for product instability, micro-growth, and irritation,” King says. Therefore, she recommends that, as a general rule, all customized skin-care formulations “should be used right away because bacteria and molds can grow rapidly.”
However, once you open up any skin-care product, even those formulated with preservatives, it’s always a good idea to continue using it right afterward, rather than letting it sit around for weeks or months on end.
Unfortunately, for most of us, though, the Bespoke Cream Machine is only available at Knockout Beauty in Bridgehampton, New York, where Louise will be in residency until July 14. Come fall, the machine will head back to Louise’s namesake atelier in Manhattan’s Upper East Side, where you can (try to) book an appointment.
If you’re lucky enough to score one at either location, a jar of Louise’s custom creams will cost you between $350 and $450.
Post time: Jul-16-2019